Graphic Design Books. In the modern world, graphic design is extremely demanded and talented designers make a whole bunch of money on their products. However, what exactly this creative profession is, how to become a true professional in this field, and what books will help you master your skills? This is exactly what we are going to talk about today.
A graphic designer’s job is the unity of creativity and logic because these designers have to solve several important, and pretty often complex, tasks at the same time. The difficulty of this job lays in the fact that the product created by such a designer (logo, font, etc.) must be bright, memorable and unique, as well as correspond to the specifics of the organization for which it is being developed, and at the same time, it must be suitable for printing. Therefore, logic is extremely important.
This very job is pretty much all about the corporate style creation for a company or, using the modern term, the identity of the company, that is, the development of logos, color schemes, fonts, etc. At the same time, a graphic designer can also work in the field of printing. Thus, he or she can create layouts of advertising printed products such as calendars, booklets, design packaging, souvenir products, merchandise, as well as make layouts for books and magazines.
The main clients of graphic designers are:
Design bureaus and studios;
Entrepreneurs and startup owners;
A good designer should have the following skills:
Basic knowledge of design (basics of painting and drawing, coloring and composition, etc.);
Advanced knowledge in the field of graphic design (types and genres of graphics, graphic techniques, typography, the use of photographs and illustrations);
Knowledge of graphic design software (QuarkXPress ‚Photoshop, Illustrator‚ CorelDraw, etc.).
As you can see, this job is exciting and stressful at the same time. However, if you are well-prepared for such a creative job, you shouldn’t have any difficulties in your work at all. Well, in order to become a true professional in this field, you might want to read some graphic design books, which we are going to talk about a little bit later.
Many people think that any artist can become a graphic designer (which is actually true), however, there are many drastic differences between art and graphic design. In fact, graphic designers, just like other representatives of creative professions such as photographers and artists, use the same tools, laws, and techniques to help them solve creative problems. At the same time, an artist tells the viewer his or her own perception of the world as well as conveys his or her own emotional and personal point of view to the viewer. The artist’s clients are people who are into unique drawing techniques as well as those who sympathize with the artist. As a rule, a creative person conveys an artistic idea with their own style of performance, which affects the commercial success of an artist.
At the same time, a graphic designer is a communicator between a client and society. The work of the graphic designer, which reflects the goals and values of the client, conveys a visual message to the target audience. A graphic designer selects a harmonious combination of typefaces, chooses a color palette, and creates graphic elements. The tasks of the designer include building a catchy composition and working with contrast and graphic masses. Therefore, unlike an artist, a designer, first of all, takes into account the wishes of the client, reveals the idea with the help of a visual message, and eventually gets paid for that.
Thus, even though such a job is extremely creative, it cannot be called art simply because you aren’t able to express your feelings and emotions through it due to the fact that you have to create a commercial product that will promote a company, startup, organization, etc. as well as satisfy your client.
Many beginners who aren’t sure about the quality of their products want to improve their skills, however, very few of them know how to actually do that. So for those of you who still don’t know how to work on your skills, here are some sure methods to improve those.
Having at least a few experienced designers among your friends is a huge benefit for you. People who have been working in this field for a couple of years will give you more unique knowledge than any textbook, so communicate with other designers and some of them will surely share their professional secrets and tricks with you.
Okay, this one might sound lame especially for those of you who already have some experience but you should never underestimate YouTube tutorials. Some of those videos contain priceless information and useful tips and tricks that might significantly ease and accelerate your work. Well, go ahead and watch some tutorials.
Even if you already feel like you are a true pro, it doesn’t mean that you can stop learning and growing as a professional. Visit some workshops or masterclasses, read some books, and be open to everything new.
Design trends come and go pretty much every season, which means that you have to keep up with those quickly-changing tendencies in order to come up with up-to-date products. Luckily, finding out those trends is not that difficult and there is a whole bunch of articles on this topic in our blog.
The theory of design is the ultimate basis, so you have to make sure that you know it perfectly well. Fortunately, there is a lot of books that will help you master the theory and not only, which we are going to talk about now.
Finally, we got to the main part of this article, which is the best design books. So without further ado, let us have a look at them.
Universal Principles of Design: 100 Ways to Enhance Usability, Influence Perception, Increase Appeal, Make Better Design Decisions, and Teach Through Design by William Lidwell, Jill Butler, Kritina Holden
Certainly, there are authors that distinguish among the others and whose books have already become some sort of graphic design bibles. So who are those authors whom you should know? Here are the top 10 modern graphic design bestseller authors.
Graphic designer is indeed a super exciting profession. At the same time, it requires constant work on your skills as well as studying the fundamental theory and new trends. Certainly, a good graphic design book is perhaps the best way to both learn the basic theory and latest trends, which means that at least a couple of the books we mentioned in this article will be particularly useful for you. So go ahead and get some books that will help you grow as a professional.
Pretty often those people who create various YouTube tutorials and guides are authors of graphic design books. That means that it’s beneficial for them not to reveal everything in their videos that are available for free. Thus, the most valuable information is always in the books.
I would recommend Amazon. Apart from that, you can use various discount services such as Groupon.
You can also read books for free, all you have to do is to join your local library.
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While working on this article, I came across lots of articles, books, and YouTube videos that inspired me as well as provided me with up-to-date information about the field of graphic and web design. Thus, this article was written on the basis of the following resources: