The core feature of Instagram is visual content. But even hundreds of pixel-perfect images are not enough to promote your business on this social network. And, in a huge proportion, hashtags are held responsible for increasing the number of views of your content, even without advertising.
Studies prove that posts that contain just one hashtag get more feedbacks. Still, there is also an opinion that hashtags don’t increase the level of interaction (70% of Instagram posts are not seen) but help to make a post visible for the target audience. That also speaks in favor of their importance.
In any case, use hashtags deliberately planning every decision and you’ll boost your business, popularize your blog on social networks, and raise the interest of your target audience.
For sure, you must know how often igers post on Instagram. Every day the newborn content appears in an unlimited amount. So, your posts can get lost in this soup.
Keep reading and we will tell you how to stand out using tags for promotion. But first, let’s look closer at some interesting hashtag statistics!
Hashtags are a word or phrase marked by a ⧣ at the beginning. Providing messages with hashtags, netizens tag them and enable other users to find thematic information through a search. This kind of labeling was borrowed from Twitter.
Hashtags serve to:
Usually, Instagram users search on trendy hashtags. The most well-liked are always monitored and you don’t neglect searching for them on Google. Try to do it from time to time to surf’s up.
There are, as well, unique hashtags. They are connected directly to some (only one) account on Instagram. Those contain a user’s nickname and are representatives of a profile.
Withal, long rows of hashtags under photos don’t look attractive. Moreover, there are many people that consider them irritating. So, don’t trust hashtags unconditionally, as it can cause disappointment.
Some more secrets about hashtags:
There is to your consideration information researched by many experts. It will help you arrange your workflow on Instagram with higher effectiveness.
Did know that:
By the way, do you know to whom belongs the right of the hashtag invention? Chris Messina – a current Developer lead at Uber was that one who’s originated it.
On purpose or by accident, in 2007, this smart guy started a trend that now is known as real social media phenomenon with its peculiarities and spheres of influence.
So, let’s find out the main rules of using hashtags on Instagram in 2019 to power your marketing strategy!
To analyze the engagements of publications is even easier for business accounts. For this, just pick “View Insights” button below from your publication.
It provides with info on how many people have seen this post from Home, Profile or Hashtags. If a hashtag is worthy, igers will follow it to search posts
On Instagram, there’s also possible to use clickable hashtags and usernames. You can do it not only in the post heading but, as well, in your bio. It’s a perfect chance to underline the branded content for profitable promotion.
Branded hashtags in the bio make the process of direct search absolutely easier for your followers. So, if have an online store, use hashtags for clothes, makeup, delivery terms, etc. In addition, in such a way, you can announce your new collection. Just add a special purposeful hashtag to your bio.
After the recent Instagram renew, another cool feature came up. It’s the possibility to supply Stories with hashtags. First of all, they are clickable. So, if you have other posts that with this hashtag and people are interested to find out more, they can follow the link.
Secondly, everyone can find your story searching it by the hashtag in Search & Explore page. As a person clicks once, your story comes in the queue with other stories that includes this hashtag.
No idea how to make a story with clickable hashtags? It couldn’t be easier! Just swipe up and click on the # button.
The latest update provides us also with a possibility to follow hashtags. When you start following one, you just open a particular page and see all new posts that contain this hashtag. Now, you can keep up with the relevant posts in a few mouse clicks.
It’s very useful for your business popularity when people follow your hashtags. It enhanced your chances for success.
Still, don’t overdo with encouragement. Instead of begging subscribers to follow the hashtag, try to make a useful subject heading with unique content under the certain hashtag. You’ll see on your own how they follow it to stay tuned. Because 70% of Instagram posts don’t get seen, don’t forget! You can mention this fact once in a post, by the way 🙂
Using the concrete sort of hashtags on your account can be good and be wrong. So, the awareness about different hashtags and their types is necessary. The same, you should mention what tags suit your profile. Well, there are three key hashtags groups on Instagram:
If you use Instagram for business, then branded hashtags are the welcome. Not always they contain the name of the company. Still, they might reflect the specifics of the company.
For instance, natural sneakers company AllBirds has its own branded hashtag #weareallbirds that both contains the name of the company and gives an overall idea of the brand.
To create UGC, some brands launch giveaways. A famous underwear company CalvinKlein created one under a hashtag #mycalvins, which took root seriously and is used till now (even by cats):
Community hashtags are usually created to provide everyone all over Instagram with info about your activity. On Instagram, there are so many places that gather followers by special hashtags. For example:
Community hashtags reflect the leading idea of certain activity clearly.
Campaign hashtags are short-term as they are usually dedicated to the certain event and contain its name. If it’s a new collection of lipsticks, a hashtag might include its name and the year, for instance:
Once you define the specifics of your account, you will be able to brainstorm the hashtags that will work.
Probably, one of the best ways to find out if what hashtags will work is check out which of them are already used:
If you choose a wide-spread hashtag, such as #love, #travel, #blogging, you will compete with a larger audience (really immense!). For instance, there are 1.4 billion posts under #love hashtag. They appear in a matter of minutes or even seconds. The chances of being noticed are miserable.
Let’s say you attended Rihanna’s show and want to write a brief review and get noticed with the right hashtag. If you put #rihanna, you will have to compete with 11.9 million posts. If you choose #rihannanavy, the number of publications reduces to 1.9 million, for #rihannafenty – to 518k, for #rihannafan – to 70.3k! The chances of getting more engagement with the last hashtag to grow.
The same happens other situations when you choose what hashtag to paste.
There is a great tool created by a well-known visual marketing platform Later. It helps to get the latest ideas about new hashtags. Now, you can place them in a proper way. Unfortunately, the service is paid but the prices are quite affordable starting from $19 per month for a business dedicated account and $9 for a private one.
In order to get hashtags ideas, open a post and type a hashtag that you want to see there. The service will generate a couple of other hashtags in descending order by relevance.
After that, you can move to the organizational part of the process called Saved Caption feature. With this option, you will be able to create varied hashtag lists formed on your previous activity. It’s possible to create categories and fill them with hashtags that you will be able to copy and paste latter.
The interface of the service is intuitive and user-friendly.
Using it is very easy and fast than using Google Sheets, for instance.
As for marketing strategy, there are many opinions on how to make the best of it. It’s very important to give a try to different approaches and analyze how your target audience reacts on them.
Therefore, try implementing related hashtags. When you type a hashtag in the search bar, you will see other variants in the drop-down menu. There might be some other trendy solutions that could be match your goals.
To check if a hashtag works, you will get at least to the Top page clicking on it. And it’s a good result by itself because thousands of new people will see your post. The main part of these accounts may be potential representatives of the target audience because Top page is formed on user’s likes, subscriptions, search inquiries, etc.
There are two factors that influence Instagram’s decision of taking the publication to the Top page or not: the amount of engagement (likes and comments) and the time the post gets feedback. If your post hasn’t become popular within 24 hours, it has no chances anymore.
Yes, this is the Instagram reality as we know it. This social media platform is super selective nowadays.
So, let’s sum up a little bit the key principles of using Instagram hashtags in the new year:
Pick up only those hashtags that meet the style of your account, reflect the goal you have, and convey the right message.
Be specific. Don’t add random hashtags such as #car, #makeup, #fashion. Understand the conception of your advertising campaign, unique features of your company and micro niche. Try to think of the way your potential customers or clients could think.
Don’t ignore the knowledge of leaders of your industry. Make competitive analysis. Discover what hashtags they use and which of them are welcome among their subscribers.
Don’t use tags that irritate the users. For this, don’t forget to check out the Instagram insights below the post or google for other methods.
Let hashtags be in bio and stories to encourage people to follow them not to miss your latest news.
As you’ve might already understood, hashtags are a bit overrated in their indispensability. Just by the matter of their presence in your feed they can’t allure the desirable number of new followers. That’s only you who can do it!
Heighten the quality of your Instagram page. Share useful or exciting content that is backed by the right hashtags. As an example, you can let your subscribers see “behind the scene process” and tell a story of how their favorite products are made.
Plus, you can gather UGC with the help of different surveys and contests. A worthy idea would be to ask your customers to upload a photo with a good they purchased in your store and tag your account with the help of your branded hashtag.
Don’t be spammy! It’s so easy to overdo with hashtags.
Well, that was the last tip for today. I hope that you highlighted a couple of fresh ideas to enforce in your marketing strategy in 2019! Thanks for your attention 🙂
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