The type of presentation absolutely does matter. First impressions count, and if someone sees a messy, unprofessional, or downright ugly PowerPoint presentation, you'll immediately be off on the wrong foot - this could lose you the potential business before you've even opened up your mouth, which is unfortunate. By presenting a professional presence, you'll be able to identify for potential buyers that your business is to be trusted, and they're more likely to sign a deal with you.
This is key if you're trying to make a sale. Microsoft's PowerPoint office suite is a great tool for presentations, because most business decision-makers are familiar with it, making them feel comfortable when you show them a professional presentation. Delivering the presentations with a professional template that looks even better will bring your sales delivery to the next level.
With regard to the priority of content and visuals. That isn't to say that content isn't also important - but you want your presentation, and the content itself tom complement each other. A great PowerPoint presentation will look wonderful, adding to the story that you're telling about your business, helping you close the deal. With a great PowerPoint template, you'll be ready to make a sale.
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