Rita Asta is a freelance writer who is interested in modern technology, web design, history of design, and popular culture.
Creating awesome designs is not enough to make a buck. We know that designers often have a difficult time getting the word out there, getting their work found. Well, Pinterest is the place to do that! Without the right keywords though, you won’t get very far. This article explains how to strategically use keywords to drive the right people to your Pinterest posts and convert more sales.
Once you have many awesome Pinterest Boards up and running, and your Pins are getting the attention they deserve, you will need a platform that will rightfully showcase and help you sell your work. MasterBundles is the right place for that! Upload your content and start selling immediately!
Oh, by the way! We created a free checklist on how to optimize your Pinterest to get your content found. Download it for free to not miss anything in your strategy!
On Pinterest, you use Boards to organize ideas that fall into the same category. The Pinterest algorithm reads and understands the content on the platform based on what’s in the Boards, so users (Pinners) can be presented with relevant content on a certain topic. The general rule is that the more specific your board is, the greater engagement you’ll get from users.
This means that Boards are as relevant as Pins, and they need to be carefully named and described so that your content will show up in Pinterest searches. Further down, we will also tell you how to teach Pinterest what is in your boards and to trust that you are a content creator worthy of showing up in the searches.
Pinterest uses Board titles to understand the topic of the Pins it contains. When you Pin, Pinterest will assume that it falls in the same category as the board’s title.
If the Board title is unrelated to the Pins contained in it, Pinterest will not understand, and it won’t show your content to users. This is how you avoid this pickle!
Like these tips? Let us know in a comment below and please share your hacks!
So, step one is to choose solid keyword-based titles for your Boards. For step two, you need to keep in mind that Pinterest refers to the Board title to understand the content of the Pins. This means that keywords are just part of the strategy to get your content found. To take your Pinterest game to the next level you must consider the context.
Pinterest needs context in addition to keywords to understand your Boards and Pins.
The lack of context is the reason why you may have the most wonderful Pins in your perfectly named Board, but none of them gets recognized by other Pinners. Clearly, madly filling your Boards, or dumping all your Pins at once is not the way to go.
Lack of context is the #1 reason why Pinterest accounts fail.
If Pinterest trusts your Boards, it will show your content. The more Pinterest trusts (aka, understands) your Boards, the more your Pins will pop up in searches. Simple.
Boards with consistent and solid content are the key to future-proof Pinterest success.
How do I build strong, consistent boards?
Glad you asked! With Pins, of course! But not just any pins. To get your content found, you need Pins that Pinterest is familiar with. Use existing pins to teach Pinterest what your Boards are about, then add your amazing content!
This is what you need to do before you upload any content to your Boards:
Once you have around 40 Pins on your Board, you will be ready to Pin your own content.
What happens now?
Pinterest can be thought of like Google for images. Users type an idea in the search bar and are presented with visual suggestions to complete their projects. Like any search engine, Pinterest looks at keywords to show its users the most relevant content.
Finding the perfect keywords is a 4-step process:
Okay, now you have all the perfect keywords and keyword phrases for your boards.
“Where do I use them?” you might ask. Certainly, you don’t plaster the walls of your bedroom with them.
Yes, add them to all titles and descriptions!
To sum up, Pinterest is a great platform to get your content out there and drive your sales. You just need to find the right keywords, give Pinterest the right context, and be very, very consistent in your posting.
That’s all for now!
Do you promote your products on Pinterest? Let’s discuss it in the comments!
Super pro tip: Promoting your designs is important but it’s more important to choose the right marketplace! MasterBundles is the perfect place to upload your work and start earning money today! More details: https://masterbundles.com/sell-your-deal/
Disclosure: MasterBundles website page may contain advertising materials that may lead to us receiving a commission fee if you purchase a product. However, this does not affect our opinion of the product in any way and we do not receive any bonuses for positive or negative ratings.