Rita Asta is a freelance writer who is interested in modern technology, web design, history of design, and popular culture.
You can likely only name a few brands that have the powerful association with distinction and luxury that Gucci has. This is particularly true in light of the recent hype around The House of Gucci, the movie dedicated to the brand’s centennial.
Yet, we are interested neither in fashion nor the secrets of this Italian family, but in design—specifically, the design of its logo.
A double-G symbol in the Gucci logo became a metaphor for high quality luxury and company pride. But how was it created? Is the version we see today the original one? Let’s talk about the narrative behind the creation of the famous Gucci emblem and how it has transformed over the years.
Hey, guys! Recently, MasterBundles launched a contest where six talented designers created their versions of the Gucci logo! Each designer reflected in these logos his or her vision of the brand, its history, values, aesthetics.
According to the voting results, Bimo Finca is the winner but of course, all of our talented participants did a great job!
In case you are reading this after the end of the contest, I’m glad to inform you that we still accept your variations of Gucci logo.
So, if you are inspired to rethink the concept of the famous logo, drop me a message at firstname.lastname@example.org and we will add your work to our post 😊
Here are six variations of the Gucci logo created by talented logo designers! Which of them do you find the most suitable to represent the famous Italian fashion house? Let’s talk in the comments!
Even though Gucci was founded in 1921, by 1933, the business still didn’t have a specific logo. When Aldo Gucci decided to take part in the business, he decided to create the brand logo that would represent the company’s legacy in a more beautiful and luxurious way. When thinking of the logo, he decided to combine the initials of his father, which would later become the famous Gucci sign. Now, you will always see the double-G emblem below the Gucci name. At first, it was difficult to recognize the brand solely by the logo. However, over the years, it has become easily recognizable by nearly everyone.
With the celebration of the brand’s centennial in 2021, we can surely say that both the brand and the logo have come a long way. But do you know how many times its style and design have changed over the last century?
One of the most interesting stories about the logo change was after the death of Guccio Gucci in 1950. Aldo had become the owner of the brand, and to honor his father’s memory he decided to preliminarily change the logo to depict a knight in a shield holding suitcases. However, he did not forget about the double-G emblem. It was kept as the trademark, and was printed on suitcases, bags, and other leather goods they made.
Image by MasterBundles
In recent years, despite its reputation and longevity, the brand nearly lost its rights to the logo in the UK. In 2012, for some obscure reason, the brand was unable to renew the ownership of the logo according to UK laws. This error left the company incapable of ensuring their logo would remain proprietary without a lawsuit, which gave other brands an opportunity to imitate this legacy. This unfortunate case forced the Gucci team to pay more attention to important details and take everything more seriously.
The unchangeable emblem of the luxury brand is the double-G. This design goes beyond the meaning of just two letters combined. It is the entire history and legacy of the brand. The design pays tribute to the person who was the foundation of the brand from the first day. This is surely what Aldo had in mind when he created the symbol.
You will always see the Gucci logo in gold. There have been some extravagant variations, depending on the clothing collections. No matter the variation, the two-G emblem is never removed. With the combination of the sans-serif typeface font and the unique facing design, the brand is always recognizable.
Apart from the logo, the Gucci brand always stands out due to the famous color scheme of dark green and red stripes. Although the logo is usually shown in either gold or black and white, the specific red and green stripes always remind you of the brand as well. Many collections include this color combination of green-red-green stripes along with the gold emblem itself.
It is a double-G emblem with the word Gucci above it in capital letters.
The font is in a serif typeface.
The logo itself is very easy to draw. It is a combination of two letter G’s facing each other. In all of their variations, Gucci always kept this style the same.
Do you want to learn how to draw a Gicci logo easy for beginners. It’s super easy art tutorial, only follow me step by step, if you need more time, you can make pause.
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