This is Part 5 of a 5-part series on building your typography skills:
Part 1: Everything Is In The Fonts – A Guide For Beginners
Part 2: Sell Your Fonts. Become a Typographer: 23 Steps Career Guide in 2019
Part 3: Free Checklist: How to Become a Font Designer
Part 4: How to Make and Sell Stock Vectors and Photos: an All-in-One Guide
Table of contents
Quite often there is a question on how to choose a font for presentations, announcements, tables, advertisements, summaries, websites, blogs, documents, etc. Many factors depend on the font. The font is capable to simplify the perception of the site and information on it for a new user or, conversely, complicate the perception of the site. Properly selected font affects not only the visual part of the site but also the perceiving of the content.
We offer you to understand and find answers to the following questions:
There are quite a few options for dividing fonts into groups, but they are used to distinguish two main categories: handwritten and printed fonts. Printed sexy fonts, in turn, are divided into three groups. We suggest you take a look at this scheme to get a better understanding of it:
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When you fill out any long text (article, resume, letter, instruction), you should use a font with serifs, i.e. an antiquota. It is believed that the long text typed in this font is easier to read. In the traditional book, too, it is used Antiqua. This is due to the fact that the antique appeared earlier and was actively used in printed products. If you use Windows, then you will find Georgia, Times New Roman, Courier New, Garamond suitable. There is also Georgia on Mac OS, as well as Iowan Old Style, Charter and PT Serif.
Grotesques are everywhere – they are used on websites, in interfaces, logos, advertisements, navigation, packaging and even in books. Since the end of XIX century this type of fonts is associated with everything modern, so if you make a slide presentation or choose a font for the logo of your new company, feel free to use the grotesque. For Windows users, this is Verdana, Tahoma, and Segoe UI. Mac OS users also add Verdana and Tahoma, Helvetica Neue and Helvetica(the whole movie about this font has even been made).
The size of the text depends on the amount of text and affects its readability. Recently, there has been a tendency to use large print. Smaller is less frequently used.
Large text is used to highlight the main parts of the text. These can be headings, subheadings, logos, etc. The most popular font sizes for tables and documents are 11,12,14. For blogs, it is customary to use a larger font of 16. And in presentations, of course, everything depends on the content, and here you can already make a suitable font of any size.
The readability of the information also depends on the interval between the lines. Basically, everyone tries to put more text on one page. But this is not right! The information that is presented in this way is not perceived and is not remembered. The optimal distance between the lines for excellent readability should vary from 130% to 150%.
Special accent tools are used to focus the reader’s attention on the text, or a small piece of text. These are font size, color, italics, and saturation. One of the variants is mainly used. In special cases, there are a few, but the main thing is not to overdo it.
Color produces an accentuated and emotional impact on the person. Always the perfect combination is a dark sexy font on a light background or vice versa. With a wide range of colors, you can use not only primitive colors (black and white) but also bright colors. The main thing is to remember the contrast.
Google fonts are the most commonly used fonts for website design. There are reasons for this:
Among the most popular Google fonts stand out: Open Sans, Lora, Roboto, PT Sans, Ubuntu.
Many wonderful fonts you may find on the Internet and free download. It may be just a free font, the work of a beginner or amateur typographer, a promotion in the store or a trial version. The most obvious place to look for free fonts is, of course, Google Fonts. You may search for free fonts in thematic sites or download a trial release from font manufacturers’ websites.
You can also buy fonts. The most popular online font shop is MyFonts. You may also buy them on official websites that create fonts: Parachute, Colophon, Radim Pesko, Commerical Type, Grilli Type.
1. Use fonts with serifs for long texts and fonts without serifs for short texts.
2. Choose only a convenient font size.
3. Emphasize with italics or saturation where appropriate.
4. The background and font color should have sufficient contrast.
5. Use the line spacing (130%-150%).
6. Never write the whole text in capital letters.
7. Choose a font suitable for the information provided.
8. Use the combination of grotesque and antique.
9. Keep an eye on font updates.
10. Download fonts from proven sources only.
If you have any questions about fonts, you can ask us and get a quick answer!