Every year, over 6.5 billion greeting cards get purchased in the USA. The card industry is alive and prospering despite all pessimistic anticipations. More than 1.5 billion cards refer to Christmas and about 145 million – to Saint Valentine’s day.
What do these stats tell us?
The numbers testify that people love giving and getting cards. We can also assume they they will continue to do so in the future. Cards have been around for many centuries and they never go out of fashion.
But what can we say about cards in 2019? Have they remained the same as ten or twenty years ago?
What new opportunities did the digital era give us in terms of holiday greetings and love notes?
Let’s find this out!
Table of contents:
First, we will talk about the main types of cards in terms of sentiments.
These cards help to display our feelings to the people we care about most. They include love notes, friendship vows, reminders to the closest family that you love them, and so on.
It’s also nice to send a relationship card to a person you haven’t been in touch with for a while. This can help rekindle your relationship!
Designs to choose: Landscapes, still lives, flowers, symbols, cute characters, babies and animals. Also, using a personal photo in an ecard design is a great idea.
What to avoid: Cheesy designs and romantic cliches.
Make sure your relationship card is meaningful and understandable to the other person.
Also, personalize it with a short and warm inscription. The most important thing about this type of cards is not the beauty or originality of the design but the authenticity of your message.
Some people prefer having a deep quote about love or relationships already on the card instead of coming up with something original.
Though beautiful, such a card may seem inauthentic to the recipient who knows you well. It will not have your voice.
Relationship cards are meant to help people say the things they would not dare to say in person.
So why not use this opportunity and share your deepest feelings?
When you think of an ecard, you naturally imagine a Birthday or Christmas card. And rightly so. Holiday greeting cards take up more than ¾ of the market. Thank you cards, wedding and party invitations and other types of congrats are popular too.
Business greeting cards also fall in the category of conventional cards though they are slightly more formal.
Designs to choose: Traditional holiday symbols, cute patterns, flowers, sketches, and cartoons. Depending on the sentiment and the recipient, the card may be more or less classic. You don’t have to be super original with your greeting card designs because it is the intention that matters most, not the uniqueness.
Greeting cards tend to be the most colorful and extra of all card designs. Thank you notes, on the contrary, are more minimalistic and neat. You don’t have to go over the top such a card because the message is valuable in itself.
What to avoid: Dull and boring designs that do not create a holiday atmosphere. When choosing thank you cards, avoid backgrounds that are too fancy or dramatic.
Adding a small verse or a quote to a greeting card can make it more memorable. Just make sure you add a few words of your own to the premade message.
Designs to choose: Inspirational cards often feature abstract designs or beautiful landscapes. Whatever background you choose, make sure it doesn’t distract attention from the message itself.
What to avoid: When sending an inspirational card, choose one that will be relevant and meaningful to the recipient. Avoid sending cards with obscure messages and cliches.
Inspirational cards can speak to a wider audience unlike more personal relationship cards and love notes. I would not recommend, though, sending them out in bulk. Inspirational cards are very prone to looking spammy, so make sure you spread the ideas that are really worth it.
Cards that feature poetry, wise quotes and passages from religious texts make the most impact if followed with a personal note. You need to explain why you believe these words should matter to the recipient at this moment of time.
If you want to cheer someone up, sending a funny card may be a great way to do so. Any message or greeting can be witty, of course, but there are the cards that aim at nothing else than make the recipient laugh.
The most important thing when dealing with humor is to strike that subtle balance between what’s hilarious and what’s appropriate.
Meme cards are all over the internet right now and the trend is not going down in any way. Most of them feature adult humor or allusions to popular culture.
You always need to remember who’s your audience and what type of humor is appropriate within your relationship. For instance, sending a funny card to a colleague would be ok, but sending the same one to your boss may be impolite. Also, other people’s sense of humor may be different to yours, so make sure you know the card the recipient well enough.
Designs to choose: Most often, funny cards feature cartoons, movie characters, and collages, funny photos, etc.
Choose those that have nice typography and don’t look cheap.
What to avoid: When choosing funny cards, keep away of rude sexist or racist jokes.
It is always better to make a card that is smart and sarcastic rather than cheesy or vulgar.
Ecards began as a do-it-yourself version of traditional paper cards that can be shared immediately with many recipients. They became popular as early as 1994 and haven’t lost their importance until now.
However, the actual ecard has transformed significantly since the rise of the Internet. Back in the nineties, you received the e-card itself in your mailbox, now you only get a personalized link to it.
Both traditional cards and digital analogs include visuals (animated or not) and a place for a personalized message. Ecards vary in the extent of customization: some of them offer changing colors, shapes, sizes, the message itself and the types. To personalize your digital card even more, add a photo to it!
Usually, all customizations can be made right on the website offering ecards. Others can only be downloaded or shared as they are.
The only problem with customizable ecards from popular resources is that the most beautiful of them are never free. And if you want to send more than one or two e-cards of the same design to different people with various messages, you will have to pay a nice amount of money. Buying an ecard template and using it as many times as you want would be a much better idea.
|Can be personalized with handwritten messages. Using handwriting in a card design makes it unique and adds emotional value.||The digital designs can be customized to your liking. This is impossible if you buy them already printed.|
|Quality cards can be cut in different shapes and printed on fancy materials with texture. They also often include collages, applications, and beautiful handmade elements. You cannot get these effects with a digital card.||Ecards are much cheaper, especially if you are sending them out in bulk for business purposes.|
|Paper cards are often kept by their recipient and sometimes displayed in albums or on mood boards. A digital card is less likely to be kept and looked at over and over again.||You don’t need to use post services, send your cards beforehand, or enter addresses manually. The addresses can be automatically uploaded from your contact list. The whole algorithm of sending out cards can be simplified to a few clicks.|
|–||You can share a digital card over social media without even asking for emails or postal addresses.|
|–||If you have just seen over social media that a someone you know has a Birthday that day, you can greet this person with an ecard. The fact that they are delivered right away makes digital cards so awesome.|
|–||If you care about the environment, digital cards are the go-to solution for you. No tree has ever suffered from creating ecards!|
|–||Receiving an ecard may encourage instant communication when the recipient responds with a Thank You note or an email.|
|–||You can add a photo, video, animation, or even game elements to a digital card.|
|Letters and printed cards can get lost by the post service or the delivery may be delayed. You can never be 100% sure that your card will be received on time.||Some people may miss an ecard in their mail or even have it blocked by the server. To make sure your ecard reaches its destination, you could send it via social media.|
|–||Some people may consider digital cards impersonal and last minute decisions. It’s quite obvious that ecards may be of low quality and even look spammy. But there are so many elegant and amazing options out there! Those who hate digital cards just have never received truly original ones.|
We have compared the benefits of digital and paper cards. Choosing between these two options may be difficult because each of them has significant benefits.
And now come the great news: You don’t have to choose anymore!
You can enjoy the freedom and creativity offered by the beautiful ecards we have on our website. You can also have them printed out for you, personalized, and delivered anywhere in the world!
Here’s what you need to do:
This is the simple and most cost-effective way to get a professionally made card, have it personalized and made sent out.
The whole process can take less than a minute!
And how much joy can you bring into someone’s life by sending them an old good postcard but with a modern twist to it!
There are certain things you need to know to create amazing digital cards. Let’s explore some font psychology to find out how we perceive different types in ecard designs.
Feel free to experiment and use this knowledge while creating your new ecards!
|Serifs||This family of fonts is generally considered classic and respectable. Serifs are used mostly in print because they are easily readable on paper. If you want your card to be printed out and send via post, think about using a Serif. Also, use this font for more classic and traditional cards, business cards, and family cards. However, don’t choose a font that is so widely used that it has become a cliche, like Times New Roman or Georgia.|
Humanist Serifs remind us of old calligraphy with contrasting strokes.
Slab Serifs don’t have much contrast between strokes. They create a chunky and kind impression, so marketers and advertisers use them extensively.
|Sans Serifs|| Sans Serifs are considered cleaner and more modern. Without the Serif strokes, these fonts are minimalistic and more readable on digital screens.|
So, If you are planning to make a modern ecard and send it without printing – Sans Serifs would be the ant option. They look informal innovative – also a nice choice for a business ecard. A love message of a holiday greeting in Sans Serif may seem plain and too rational.
Sans serifs are also known for their calming effect on people’s eyes but this may or may not be the effect you are trying to achieve with your card design.
Humanist Sans Serifs are very readable in smaller sizes, so you will see a lot of them in educational and administrative documents.
Geometric Sans Serifs are mess readable but much more stylish. They are used in architecture and science. The geometry-inspired shapes look strict but with a nice creative twist.
|Scripts||These fonts are creative, elegant, subtle, affectionate. They are the most obvious option for a greeting card – digital or printable. Many authors use Script fonts in card designs to emulate handwriting and rightly so. This technique immediately makes a card more personal.|
Formal Scripts are fluid and round, they send you back to the seventeen’s century calligraphy. They are very popular for invitations and wedding-related products but not exactly readable. If you use one of these, make sure you take its unique personality into account.
Casual Scripts remind of scribbles in a notebook made with pencil. They look naive cozy and approachable. The number one choice for cards!
Calligraphy Scripts seem to be made by an artist using an ink pen or brush. They combine creativity with elegance and subtlety. These are perfect for romantic cards.
Bold types are considered more masculine while finer types are more feminine and elegant. Medium types are most readable, then camo bold types, subtle ones, and extra bold.
Condensed and ultrathin types look lofty and business-like whereas italics are more emotional and colloquial. Display scripts are most eccentric, they make any message pop. Bubble scripts are so much fun, exciting and inviting. Grunge fonts grab attention and convey a mysterious and twisted atmosphere. Vintage fonts look solemn and romantic at the same time.
Not only can you pick a special type to deliver a certain message but also choose a perfect background color!
Here’s how you do that:
|Red||It will add passion and drama to your design. Red is also the color or power, richness, and strength. Watch out for the aggressive impulses that can be increased with this color.|
|Orange||It spurs action and makes people happier. By adding an orange element to your design you are boosting positivity and motivation.|
|Yellow||This color can brighten up even the sulkiest person and add energy. Yellow is also the color of clear vision and rational thinking. However, relying too heavily on yellow may increase anxiety and critical attitudes.|
|Pink||The most feminine and soft color, pink gets associated with youth, romance, naivete, and vulnerability. It can create a tender and nurturing feel within your card design. But don’t go too hardy on pink because it is also the color of shallow ideas and unrealistic dreams.|
|Blue||It makes us feel peaceful and serene by reminding us of the sky and the sea. Blue can be viewed and reliable and conservative color. The color encourages trust and virtue. In some cases, though, blue may create that aloof feeling you don’t want to see in you cards.|
|Green||The color of nature, money, regeneration, development and new beginnings. Usually, green accents in card designs make people feel secure and inspired. The color may be viewed as too materialistic and possessive sometimes.|
|Brown||It is all about stability, wholesomeness, and resources. This color reminds us of earth and acts reassuring. Less obviously, brown is associated with being honest and sincere. Used in combination with other hues, brown is very elegant and rich color.|
|Gray||It is a perfectly neutral background and a natural mood stabilizer. The “grey area” we come to think about when we see this hue in designs connects us to maturity and balance. Too much grey in a design may look somewhat depressing though, so use it wisely.|
|Black||This is the color of mystery, hidden treasures, sex, and power. The deepest of all colors, black is also the most refined and sophisticated. Use it as a background for bright color accents and don’t be afraid of the negative connotations that black may have.|
Thank you for reading, have fun with your cards!