Well, I am pretty sure that you are aware of the fact that website speed is basically the amount of time it takes to load a web page. However, not many people know that it directly influences your site’s conversion, which is extremely important for any website, especially online stores.
In fact, page speed depends on several factors such as image compression, page file size, as well as the might of the server your site is attached to. At the same time, measuring your page speed might be rather tricky. Moreover, there are several different ways to do that. The most common ones are by measuring the time a site is fully leaded, by measuring the time to first byte, and by getting the first meaningful paint. So let us take a closer look at each method.
Fully loaded page is the most straightforward way to check your site’s loading speed. Basically, it measures the time it takes a page to be fully loaded.
Time to first byte slightly differs from the first method. In particular, it measures the time a page needs to start the loading process.
Finally, First Meaningful Paint is the time it takes to load a site to the point one can see or read the content displayed, yet the load still isn’t complete.
Well, if you want to check whether your website’s speed is high enough right here and right now and what is the most important for free, you might want to take a look at this tool. Website SSL & Speed Test allows one to check a vast variety of factors that directly influence your website’s performance. So just insert an URL in order to examine the following:
This simple in use and with no exaggeration powerful tool will help you figure out whether your site is ready to go. So do not hesitate and spend a couple of minutes checking this awesome tool, it doesn’t hurt and it’s completely free.
Picture this: you finally followed up on your New Year’s resolution of hitting the gym and google the phrase ‘gym clothes’. You’re really attracted to the third link option, love the pink and black combination and oh, looks it’s within budget too.
You still wait for it to load.
Quickly glance at your cat eyeing a pigeon on the fence. Call her to yourself because seriously dealing with a headless pigeon carcass isn’t appealing. And wait for it to load, the logo has loaded, and a part of the description, where’s the damn image.
Other than Website speed there are many other tweaks that you can do to improve your organic traffic and rankings. Analyzing the competitors and getting better anchor text suggestions based on your keywords data it’s crucial for your link building activities and that comes from a tool called Linkio.
You wait some more.
There’s that delinquent cat strolling towards you with a limp pigeon dangling from its mouth. The ‘Add to Cart’ option has loaded. ‘Screw this shit!’ and you do the two-finger swipe to the left, go back to the search result page and choose another option. Luckily for you, you get a good deal clicking on the second link and are now the proud owner of a moisture-wicking gym gear. But if you’re the guy who owns the third link, too bad you just lost a hot and ready prospect, because of one and just one thing alone (okay, also the cat did add to his annoyance).
Slow Loading Pages.
And with 47% of your consumers expecting your pages to load within 2 seconds, you know you cannot sideline this important aspect.
Simply put, Page Speed is the time it takes for all the content on a page to load. Page speed is a part of the site speed, but not vice-versa. How is Page Speed Important for SEO and Will Improving Page Speed Help With SEO? Let’s get to the most important question, shall we? “Will my website rank better if I cut down page load time?” Firstly, rankings depend upon a lot of things since there are about 200 ranking factors. And secondly, improving rankings is a combined effort of a lot of SEO strategies. BUT having said that, your page speed will definitely help with SEO. Google affirms this too.
Although they won’t spell out loud, they have reiterated time and again and that site speed (and subsequently page speed) is really important in calculating rankings. Introducing Page Speed Insights shows that Google gives preference to faster loading sites. And they want your site to do well, which is why they try to equip you not just with intricate knowledge of the same but also tools that help.
Google is busy. So what they do is they allocate a certain time for your website to be crawled and indexed. Slower loading websites will suffer drastically as they eat up their crawl budget, subsequently allowing only a few of the pages to be indexed.
If this sounds like Greek and Latin to you, think of it this way. You have a restaurant and Google sends food inspectors to inspect and rank your restaurant. And after they do their work, they make note of everything and put it in a giant file so later anyone who’s looking for restaurants in the area or top restaurants will be able to find information regarding your restaurant.
But these food inspectors only have 15 minutes to do so, if you keep them waiting for 10 minutes, they only have 5 minutes to do their inspection. And are most likely to miss out on important areas of the restaurants, which naturally means they won’t be able to put in more information in that big file. And it also means that your restaurant would not show up on a lot of search terms.
“If you waste crawl budget because of slow page loading, the right pages are unlikely to be crawled & indexed.”
– Barry Adams, Founder Polymic Digital
Google’s ultimate aim is to provide the exceptional user experience. With 40% people abandoning a website if it takes more than 3 seconds to load, Google understands that quick results are important for its users. Any other SEO practice – whether it is aimed at directing traffic to your site or creating killer content for keeping them on your page – would be meaningless if readers abandon your page in frustration. Even if you ignore the SEO aspect of it, common sensically speaking, your website – irrespective of whether its an e-commerce or a blog – is a complete failure if you cannot keep traffic on your site.
Cheap Hosting Services – There’s a reason you’d religiously go to a barista for your morning fix of caffeine instead of just pouring a cup from a local gas station, the quality matters. And you get what you pay for. So, cutting corners by opting for a cheaper host would literally cost you. Some hosts come with GZIP compression features on their server, which compresses and resize bigger files while loading and without hindering their quality. Agreed HTML as it is resizes images but that has nothing to do with your page speed. If at all, it makes it load all the more slower as the resizing happens after HTML is done downloading the actual image and then resizes it.
Too many ads – Somehow, placing too many ads, especially the pop-up taint user experience. It might be making you a good side income but it’s affecting your main revenue source. Tons of ads slow down your page considerably, especially when coupled up with a bad hosting server.
Externally-embedded media – Soon, video content would make for a major chunk of all Internet content but externally-hosted media would slow down your page loading speed.
Themes and Widgets – Chunky themes packet with too many convoluted features and elements affects the UX.
Same for the widgets and plugin you install on your page. Not all but some would
Google’s own Page Speed Insights is a free and comprehensive tool to start with. Just put in the page URL and analyze the speed for both desktop and mobile.
Plus this also gives an insight into what are some possible causes for slow loading pages.
A great free tool providing information on server response time, reasons for a low page speed score and what aspects of your website prompt inferior UX.
Another of Google’s tools, the WebPagetest helps procure real data taken from actual customer connection speed. This is perfect for both beginners who just need some quick information and experts looking for deep-set data.
So how do you make sure that your site is good to go? Well, the first thing you want to pay attention to is your hosting plan. To put it simply, if your site has a pretty high traffic (which is great and congratulations on that), you cannot risk having the cheapest hosting plan possible. In other words, make sure that your hosting plan corresponds with your traffic. Besides, you’ve got to optimize your server response, so it is under 200ms.
Most of the tools mentioned above would help you zero in on the problem, the specific cause for slow page load. Here are a few more things you can do to boost up page and site speed:
Chunky codes will make your site sluggish, remove unnecessary characters to bolster the site’s speed. Make sure your codes are well-written to make them perform better.
Without going into the technical mumbo-jumbo of what this is and how it works, let’s get the basic right – CDN works predominantly to increase website speed. This network of proxy servers lightens a website’s internal load, thus helping it to work faster and inch up the speed.
Websites that see an influx of good traffic might face this problem, as the strength of traffic affects the server response time. Find out what’s hampering the server response time and fix that to subsequently improve speed.
High-res pictures are appealing and larger ones – the kind you put on as your background or your homepage image – can wreak havoc on the speed. Try resizing images to fit a page’s requirements fluidly and get the format right. If you’re a designer, you know that graphics works best in PNG format while photos and pictures come out brilliantly in JPEG. Using CSS sprites for frequently displayed images like buttons etc will create a template for these, thereby reducing the need for HTML to download them every time page loads.
When a reader is redirected to another page, it doubles the page load time. Particularly if you’re viewing the site on a mobile device, this could become the single most reason for abandonment. Make both 301 and 302 redirects to be server-sided and catchable as they are a lot quicker than client-sided redirects.
If 2020 is the year for your business to grow and flourish or for you to finally make a strong online presence, make sure a small-but-serious issue like Page Speed doesn’t end that dream. We hope you now have a better understanding of why is Page Speed so important for SEO, and use the tools to analyze the problems, set them right and skyrocket your page and site speed.
In general, all these methods are great in their own way and it doesn’t really matter which particular one to choose. What does matter is actually your page speed. To begin with, what is 10 seconds for you? You might say that it’s a ridiculously short amount of time, but what if it’s 10 seconds of excruciating pain? Well, in that case, 10 seconds might seem to last forever. Of course, agonizing pain and page loading is not the same thing (although for some people it is) but in terms of website loading, 10 seconds is eternity.
Usually, modern websites load in 1-1.5 seconds, so you basically click on a link and it instantly opens and, as a result, you can peacefully read the content, shop, or do whatever you wanted to do on this or that website. So it’s rather irritating when you run into pages that take forever to load and most likely you don’t wait and leave those. That means if you have an online shop, blog, or any other type of website, you have to make sure that it loads fast enough.
As I have already mentioned above, people get annoyed when it takes ages for a page to load, which means that a lot of potential customers will buy stuff from a shop that loads faster. In addition to that, online stores usually have many images, so page speed optimization is a must for those.
Take a look at the section ‘How to Increase Page And Site Speed To Improve Website Performance’ in this article in order to get a clear idea of that.
All the tools mentioned in this article are rather reliable and accurate, so feel free to use whatever you like. You can instantly check your website using Website SSL & Speed Test as well.
Certainly, no since there are many other factors that affect a website’s speed, so you might want to check ‘How to Increase Page And Site Speed To Improve Website Performance’ section one more time.
If you have tips to share with our fellow readers, write them in the comment section, we love hearing from you!