ABOUT
Reuben is a display typeface inspired by vintage fascia signage of New York City’s lower east side. Specifically, these letterforms were designed to mimic the immigrant delicatessens that popped up around the turn of the century.
Reuben is a sans serif typeface with a high thick-to-thin contrast. A style commonly used during the days of hand-painted signs. Reuben introduces several unique letterforms that help soften the generally hard edges of the rest of the alphabet. Like the “R”   for example has a somewhat bubbly leg that adds a bit of personality. Or the “O” which has an offset negative space.
Create bold typographic statements with 3 different font styles! Perfect for packaging and branding projects looking to create bold impact with a vintage flair.

INCLUDED
3 different type styles

Reuben Regular
Reuben Extended
Reuben Condensed

Latin character accents and umlauts included as glyphs!

HISTORY
Delicatessens have a number of cultural traditions. In the United States, many are Jewish, Italian, and Greek.  In the United States, a delicatessen (or deli) is often a combined grocery store and restaurant. Delis offer a broad, fresh menu and are routinely preparing sandwiches to order. New York, today, is known for their delis and other delis outside of New York City call themselves “New York” style delis to evoke the image of the original New York Deli. (Wikipedia)

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