What is the optimal size of Instagram Stories?
To look attractive, your content for stories should have the size of 1080px by 1920px (or a 9:16 aspect ratio).
Today’s lesson is devoted to the most potent instrument for promoting your brand in the Instagram world. I beg you have already guessed that it is Insta Stories. I propose you will master the power of Stories, learn how to do Stories on Instagram, and become a real Jedi!
A long time ago (August 2016, to be precise), in the app well-known to almost everyone nowadays, Instagram Stories was launched. Of course, at first, they were used by a small number of Instagram users. However, over the last couple of years they have really developed, gradually being used by various brands and businesses, and becoming a much more important element of branding and promotion.
According to Truelist statistics from January 2022, the posts started to get a higher reach rate compared to Stories. However, you need to understand that both Stories and posts will engage followers differently, and must be appreciated separately by marketers. Stories have more chances to hook your viewers and keep your audience engaged, while posts are good for quick scrolling, sharing, and saving.
More interesting statistics can be found here.
So what do we have today? Insta Stories have huge power. They frequently appear on our screens as we open them every now and then. The algorithms of Instagram change at the speed of light, moving the focus of users as well as SMM priorities. While the usual publications (image and video) can get lost among the thousands of others in the feed of your followers and in general, you can do nothing about this, Stories are something that you can control. Accordingly, you can raise the reach by converting them into sales and boosting your account on Instagram.
The Stories gave a new direction in design because making beautiful and eye-catching visuals is a must-have for bloggers who want to become popular. There are many amazing templates for Stories and posts that exist on marketplaces. MasterBundles also has some cool templates to offer for those who want their Stories to be beautiful. And if you make the templates by yourself, you are welcome to share and sell them through our Sell Your Deal form 🙂
Thus, in 2022, Stories now rule the digital world. This is why it is important to understand the popular techniques and learn how to use the tools that are constantly changing by the developers to make your Stories work for you.
Nowadays, we can observe different changes in the world and the generation of millennials and zoomers has seen almost everything. Thus it is very hard for these people to be surprised and amazed by anything (what to say about generation alpha!).
The stories where there is no attempt of connection with the audience will never work. As well as those, where you talk about nothing or don’t talk at all and just go with playing music. These do not bring any rational purpose. Thus, you must think clearly about the things to put in your story.
Your Stories need to evoke some feelings – happiness, sadness, delight, sympathy, etc. Feelings almost always bring reactions and answers. Here we can also appeal to the topics that make us remember the “good old days” and evoke pleasant feelings of nostalgia. People like to evoke pleasant memories, so from such stories, you can also wait for reactions that are very good for your account.
However, there are some things that will definitely help your Stories boost.
Show your competence in the sphere you work in and give the followers free useful information. For example, mini-trainings, step-by-step tutorials, and useful tips collections always work great. They are frequently saved, reviewed, shared, and tapped – and this is exactly what Instagram’s new algorithms adore. The network will promote you among other users as one of the more interesting blogs.
I propose you try some interesting techniques to vary your Stories.
Hot topics mean something that is notorious among many people. In such a way you will draw additional attention to your blog. For example, recently Eurovision ended and there were many discussions around this contest. Many people shared their emotions, feelings, and predictions of who may win in their Stories. They made polls to find out the opinion of the audience, used the music of the contestants in videos making art, and so on.
Additionally, Instagram frequently makes special stickers on hype topics. And sure they are not only for decoration but for boosting your Stories among your followers. The Stories with stickers automatically get first place in the feed of your friends.
There were stickers for ‘stay home’ when all the world fought the pandemic, and these days special ‘Ukrainian’ stickers are popular. They depict support and help many people from Ukraine to draw attention to what is happening in their country.
There are many cute Instagram stickers available. But, don’t try to use those stickers with every story to just raise the views – that looks clumsy. Put them only on the Stories that touch the hot themes.
Thus, to be noticed and remembered you need to be as active as possible. But it doesn’t mean to post over 20 stories per day talking about nothing. Rely on quality, not quantity.
Mini training and interactions through the polls, in addition to regular posting of Stories, will not only increase reach but also enrich the number of conversations in your DM with your potential clients. And if you want your stories to boost even more, there are a few tips that will help you do this.
If you are a blogger, you need to be seen by your followers because the audience should know who you are. Don’t forget to show your dear kids or a cute cat and how you spend time together, or your traditional Saturday baseball play with friends.
As well, if you are promoting a brand, today it is also necessary for it to have a ‘face’ – it may be you, your partner, or someone else connected to your business. Just show the face of your brand, share your personal stories sometimes, give a few inside tips, and make connections with your followers. It is essential to talk with your viewers, smile at them, be kind and natural, and not wear masks. Show them the real you, and be sincere. Thepeople will love your personality and look forward to your Stories.
I understand that not everyone feels easy in front of the camera. But if you decide to be a successful blogger, it is the main thing you need to work on. Put your insecurities aside. No one will bite you if you say something wrong – it is your blog and your opinion. Your face is beautiful, your gestures are unique, and you have your own personal style in clothing. So what are you afraid of?
But! Always make subtitles to the Stories with the talking head because people tend to mute their phones when watching Stories (for example, in the office or university). You don’t want the precious information to be missed by your audience, do you?
Make more interesting stories, talk more, and share your thoughts and knowledge. Social media (especially Instagram) is becoming a very noisy place. Thus, to stand out, you need to create original and impressive content. Surprise your followers, and make them want to open your Stories once they get into Instagram. They should want to watch your Stories during the day. Only in such a way is it possible to really grow your business.
In 2022, interaction with the audience through Stories is EVERYTHING. In order to make influential Stories, you need to know your audience very well and clearly define the topics that will be interesting both for them to hear and for you to talk about.
Here is some crucial advice to make your audience more friendly, active, and live.
The easiest way to get closer to your audience is to use various polls, quizzes, and question boxes to make creative Instagram Stories. If you are a blogger, you need to be closer to your audience to get more feedback and increase conversions to attract more new people to your blog. And if you promote a business on Instagram, you also need to have friendly relations with your audience simply because you need to earn the trust of your potential customers and again, attract new ones.
Don’t you agree that it will be easier to place an order from the person or shop that communicates with you every day, shows the working process, and shares the company’s news in Stories, rather than from the account that posts only plain shots of their products and nothing more?
Ask your audience what they want to read/hear from you. Which steps of your business do they want you to show in Stories? You can make a poll right in your Stories to find out what they want. There are many different types of polls that will help you to find the right things to put on your Instagram story.
A tip: try to end your training or useful content with a poll that asks: ‘Was it useful for you?’ or ‘What would you like to know about the next day/week?’. In addition to extra interaction with your followers, those answers usually are a great source of ideas for your next stories and posts.
And don’t forget to answer everyone who reacts to your stories and writes down the polls. Start building relationships with your followers.
Reels are a comparatively new feature, and many still ignore them, which is a complete crime. They give you reach and visibility. All of these can be converted into overall views, likes, comments, and new followers – huge activity on your account. That is very good for your business. This especially works if you make a video on a popular topic. In addition, people can use music from your Reels to make their own videos and share them with their audience. So appreciate this amazing tool and use it actively.
There are many options on how to decorate Instagram Stories to make them attractive. However, if you sometimes have no time or inspiration to create the templates for your stories, this is when such bundles come to aid.
Besides knowing how Instagram organizes story views, you need to think out the content strategy. To be more successful and visible on Instagram you can’t ignore such things as strategy and consistency. And if consistency is something we can understand clearly: you need to be present in stories every single day and make, let’s say, 5-10 stories per day. Some experts say that you need to make no less than 3 stories in a day. It’s because it makes that circle with your avatar get closer to the beginning of the feed of your followers. Thus, speaking especially about business accounts, because of the IG algorithms, if you make fewer than 3, there is no reason to be present in stories at all – you will be invisible. Yep, nobody said it will be easy.
Making catchy and cool Instagram Stories is a hard job. However, there are some strategies that can help you deal with it. And this is where Content Pillars come into play.
Let’s start with an example first. This is Sofia. She makes scented candles and is interested in cinematography, likes to visit galleries of Modern Art, travels around the world, and loves her cat named Chevy.
She decided that she wants to sell her candles through Instagram, but she faced the problem: what should her posts be about? Sofia doesn’t know what she should post about and tell her followers in her stories. But there is a way to help her with this tough question. The girl needs to define her 3-to-5 content pillars.
Sofia needs to build a strong brand of scented candles if she decides that she wants to develop in this sphere. And the main topic of her blog will be scented candles. Inside this topic, Sofia can define many ‘micro pillars’ such as:
However, if she only shares aesthetic Instagram Stories with images of candles on her blog, it will become boring and she will run out of ideas. To avoid this, she needs to look around and find out more subtopics for the content. At the same time, she must not forget about her personality.
Unpacking Sofia’s personality, we come to the next two pillars:
Within the first one, she can tell her audience about the exhibitions she visits, her favorite artists and genres, and some interesting facts about paintings and sculpture. The second pillar may be divided into movie reviews and what-to-watch lists.
They are still interesting topics for Sofia’s followers because she has already started telling more about herself and uncovering her artistic personality. Thus telling about her traveling experiences and the life of her cat will also be must-have topics for Sofias’s Stories.
In the end, she has a great mix of strategies:
Thus, I advise you to write down the list of your own interests and try to define 3-5 key topics you can talk about to your followers. Then think about the micro-themes you can identify within the main topics. Remember that you should cover all the 4 mini-strategies listed above.
Well, when you are done with the content plan and are inspired to make Stories and become a noticed blogger, there is still some danger that hides behind the corner of the popularity wall. That dangerous monster is called ‘burnout’. This thing may happen even with the most successful Instagrammers.
Lucky for you, there are some rules that can help you to avoid meeting with this dangerous creature that can ruin all your inspiration and desire to develop.
Practice makes perfect. And to be more experienced and inspired it is necessary to watch various useful videos, read tutorials and guides, and learn new information.
Here I have collected some relevant online courses that can help you to study more about the power of Stories.
There are also many free useful tips that may be found on YouTube!
This is a list of IG experts, influencers, creators, and people who can help you on your way of boosting your Instagram stories.
Congrats! You have finished the quick course of Stories Jedi and are ready to conquer the Instagram world. Creativity first, creativity last, creativity always. Just remember this simple rule, don’t be afraid to share your insights and feelings, and win.
P.S. Share your secrets of winning stories in the comments below this article. May the force be with you!
In this video, I’m showing you 7 Creative Instagram Story Ideas. These are simple & easy to follow step by step tutorials on how to create aesthetically pleasing stories, using the instagram app only.
To look attractive, your content for stories should have the size of 1080px by 1920px (or a 9:16 aspect ratio).
Sure! You can find many apps for creating beautiful stories on the web as well as using ready made templates. The best ones according to the experience of the author are Unfold, Clay, and Canva.
First of all, post them regularly, answer DM messages ASAP, add various interactive details (stickers, polls, questions), and make interesting and useful content.
This article is inspired by and relies on the following references:
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