Soft Fade Lightroom Preset gives images a bright matte look inspired by film. It has a creamy soft feel which works well with portraiture, food photography and still life, fine art photography, and wedding photography.
It also comes with 2 extra versions of the preset to allow you to achieve a range of looks: a minus (decreased) version, for a subtle edit; and a plus (increased) version, for a more dramatic edit.
(previously name M5 preset)
ALSO AVAILABLE IN VALUE BUNDLE WITH OTHER PRESETS
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//COMPATIBILITY//

Best results are with RAW/DNG files. Results with Jpeg files are unpredictable.
Works in Lightroom 5-6 (CC)
ACR version available

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// INSTRUCTIONS AND TROUBLESHOOTING //
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More details in these blog posts —

Preset tutorials +
Installing:
After downloading presets into your folder of choice, open Lightroom and right-click on the folder you want to import the preset into. Click ‘import’, and select the downloaded preset.
Using the preset:
Get the right colour temperature and exposure in your image first, then click on the preset for the edit. You may need to increase or decrease the exposure after the edit has been applied.
A NOTE ON EXPOSURE: I generally shoot slightly underexposed to optimise skin tones in my portraits- I will usually apply the preset first, then slowly increase exposure, over shoot, then decrease until the colours and skin tones feel right. If your image looks overly contrasty or muddy, an increase in exposure usually helps.
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NOTE: Etsy takes 2 business days to process credit card payments before download is made available. Payments through Paypal allow instant download.
note: Due to the nature of digital downloads there are no refunds.

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