Lions aren’t called kings of the jungle for nothing. They rule over their domain with confidence and might. In logo design, they represent strength, power, and courage. Companies and organizations that want to project an image of authority and leadership use a lion in their logo.

lion, (Panthera leo), large, powerfully built cat (family Felidae) that is second in size only to the tiger; it is a famous apex predator (meaning without a natural predator or enemy). The proverbial “king of beasts,” the lion has been one of the best-known wild animals since earliest times.

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