The Burger King logo symbolically expresses a hidden meaning, which the viewers can instantly get. The logo is the company’s badge, representing a burger that the company sells. Burger usually has a meat layer, which the company name represents. The symbol of a burger between the buns represents the company’s essence.

The Burger King logo has no hidden meaning in it, it is quite direct and literate — the badge of the company represents a burger, where the meat layer is replaced by a two-leveled wordmark. The burger is the main product of the fast food chain, its specialty, and part of the brand’s name.

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