How to Generate Product Descriptions using AI: Step-by-Step Guide

 • 5 min read
Author Sofi Ostymchuk

AI is used by 35% of businesses, and 42% of others are considering implementing it.

The design industry has already experienced such revolutionizing cases when AI algorithms generated millions of unique packaging designs for Nutella. Also, it helps designers with unique but tedious day-to-day tasks such as translating artwork personalization and show banners in different languages.

We’re definitely in the midst of a paradigm shift with AI.

2023 started with the hype of another AI power — generating unique copies. Although it had been available for a while, AI Chatbot with ChatGPT made everyone start talking about AI content optimization again.

In this article, we’ll discuss how text generation can help designers create great product names and descriptions. You’ll clearly understand how to cooperate with different AI tools correctly and turn your new skill into a competitive advantage.

Let’s dive in!

How Designers Benefit from Using AI Text Generation Tools

Wouldn’t it be great if a machine could generate engaging copies while you worked on more pressing tasks? This is already possible in 2023. If you still haven’t tried all emerging AI solutions yet, here are some key benefits to get inspired:

  1. Time optimization. More than 80% of employees say AI improves their productivity. Here’s an example of a use case. Every product on MasterBundles must have a unique name and description. If a person uploads 100 products with the same theme (e.g., love vector ornaments), one needs 100 unique copies. Writing everything from scratch can take a significant amount of time. However, with the helping hand of AI, it can be done in a few minutes.
  2. Grow organic traffic. Google has a keen eye for quality and uniqueness and will reward you with higher rankings, increasing visibility and putting your product in front of more potential buyers. With each new visitor, the traffic to your page grows organically, spinning your success into a virtuous cycle of increased visibility and sales.
  3. A stronger appeal to customers. A well-rounded page filled with eye-catching visuals, an enticing name, and unique and captivating text copies will immediately capture the attention of potential buyers and leave a lasting impression. Make unique statements, drive sales, and watch your product soar in the eyes of potential buyers.

Generate Appealing Product Descriptions with AI

Whether you’re new to AI or already have some experience, this A-Z guide is your ultimate resource for generating eye-catching product descriptions with ease. The tools used in this guide are already making waves in the market — Copy.ai, Chat GBT, and Ahrefs for enhancing copies with keywords. And the winning formula is the smart combination of all of them.

So, let’s start on the right foot and begin our journey toward crafting the perfect product descriptions with AI:

  1. Open Copy AI and go to Product Descriptions.
  2. Fill out the following forms: What is your product called, Describe your product, and Choose a tone.

    Expert tip: the more details you include in Describe your product, the higher chances that you’ll get exactly what you are looking for. Also, note that you can choose from available tones or spice up your copy with custom ones, such as rebel, revolutionary, etc.

  3. Form for product description and settings selection.


  4. Click on Create Content and wait while AI is magically generating your copy. You’ll get dozens of variants to choose from.


    Text in blue font with action buttons underneath.


    If you liked a particular copy, you can also click on More Like This, and Copy AI will generate similar copies for you:


    Multiple copies of text with action buttons.

  5. Save or copy the ones you like. If nothing satisfies your needs, click on Make More to generate another set of unique copies.
  6. Blue Make more button.


  7. Now, open Chat GPT and insert the copy you liked the most. Start a new chat and ask to create more product descriptions, adding the one you liked as an example:
  8. Screenshot of a new chat and ask to create more product descriptions.


  9. Press on Regenerate Response to get more variants until you get your unique 100 descriptions.
  10. Regenerate Response process.


  11. Take a look at generated copies and ask Chat GPT to enhance them even more. So, here’s another expert tip: you can ask Chat GPT to enhance the copy pasted with customer appeals and make it more detailed. You can also ask to add some statistics, technical descriptions, and even emojis.
  12. Ask Chat GPT to generate keywords with high search volume related to your product.


  13. Once your descriptions are ready, ask Chat GPT to generate keywords with high search volume related to your product.
  14. Chat request of the ten keywords.


  15. You can even try to ask Chat GPT to add the keywords to the copy as well. However, it’s still recommended to do it manually.
  16. Continue of the chat to make more details.


  17. Once your copies are ready, it’s time to add long-tail keywords to your titles. By incorporating long-tail keywords into your content strategy, you can enjoy increased relevance and target for your audience, better rankings in search engine results, and increased visibility for your personal brand, which all result in increased potential for conversions and sales.
  18. To generate long-tail keywords, do the following:

    • Go to Ahrefs Keywords Explorer (Great news is that you can use Ahrefs Keyword Explorer for free, with no commitments).
    • Type your keyword

    Expert tip: with an upgraded version, you can set the minimum volume and specify Keyword Difficulty to get low- and medium-frequency keywords with lower competitive rates.

    You can also look through other alternatives for keyword generating, such as Keyword Tool, Kparser, etc.

  19. Insert generated long-tail keywords into your titles, and you’re all set. Do the same magic for all pieces of content.

    Now, with unique and optimized copies, you can start selling your deals, which also bring such benefits as time optimization and the growth of your personal brand.

Bottom Line

Yes, AI text generation is definitely quite helpful in creating content for different purposes. However, to get excellent descriptions that will put your design in the best possible light, what matters the most is the intelligent combination of all the available tools and your personal voice.

You should treat it like a brainstorming friend who can give you some ideas (still quite generic) for descriptions and still infuse your personal opinion in every piece of generated content. Make sure to add a personal touch to every copy.

What do you think of using AI text generation? Do you use it to generate unique content? If not, it’s a call to action to try. In any case, it’s better to change before we have to truly benefit from innovations.

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