Show me your logo, and I’ll tell you everything about your company. A logo is the face of a company, or a business. It represents your brand identity, tells who you are and what you do. It can tell about your taste, design preferences, about the time when it was created.
This post will show you the most creative logo design ideas for your inspiration and will tell you smart tips about how to make your own noticeable logo.
Let’s start.
A logo is all about the identity of your company. It creates your clients’ first impression and tells them the main idea of your company/business. When it is professionally done, it communicates the message to customers about the company’s values, creates brand loyalty. Along with the name of your company, its logo makes it memorable. There are certain characteristics that a well-done logo should possess.
Check them out:
As it’s stated above, a well-done logo is simple, distinctive, relevant, practical, and it conveys the owner’s intended message. Behind each logo, there’s a message of a company it belongs to.
The logo is intended to evoke some memory or emotion from the viewers, and thus create a strong association with the brand.
Logos fall under certain trends today. The most powerful of them are presented below with short descriptions. Let’s start, and admire the most effective examples of logo design.
Architectural and graphic design have much in common, and it’s no wonder that they interpenetrate and enrich each other. Most logos show a visual interpretation of architectural pieces and look extremely catchy. Playing with physical space in the digital world can give interesting results.
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2018-2019 brings awareness to context. You should always remember the context where your logos will be applied. And it can be a variety of them: paper, business cards, pens, cups, t-shirts, packages, windows, etc.
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Today most logos strive not only for visual perfection but also for maximizing metaphors. Such smart concepts give more depth to a logo, encourage the viewers to think.
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This is a perfect visual for all those who strive for perfection. Such logos are real masterpieces in terms of wise symmetry, cleanliness and most often minimalism.
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Here is a trend for classical art lovers. Monograms never go out of style, and always look classy.
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Feel free to experiment with the existing types, or try the custom ones to create a piece of art. Don’t be afraid to use bold solutions. Your aim is to create a memorable image that perfectly communicates your business idea. Custom handwritten fonts, original elements, an optical illusion will push your creativity.
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As opposed to minimalism, this trend offers layering and masking of patterns and colors to create a sophisticated look. Various experiments and abstract visuals are welcomed here. When everything is accurately done, the logo looks extremely stylish and unusual.
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Minimalism dictates its rules today, and more often designers get back to basics. You can notice a great number of logos utilizing simple geometric shapes.
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Don’t be afraid of making your logo look funny. It will make people smile, create energy and vibe, and for sure will communicate positive feelings. What else do you need to be attractive and interesting for your potential customers?
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While you try to develop the best logo for your company you’ll be able to improve your intuition so you’ll be able to recognize non-obvious, but effective solutions. For sure logo design process will teach you to find non-obvious connections.
As the British sculptor, photographer and artist Andy Goldsworthy said, “People also leave a presence in a place even when they are no longer there”. This means that a good logo can leave a trace in one’s mind for quite a long time.
May the inspiration be with you.
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