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Free eBook: Everything Is In The Fonts – A Book For Beginners

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Finding the right fonts for your project can turn into a nightmare, but I believe that a little planning and forethought will help to avoid many troubles. The best font will always be the most suitable for a particular case. This means that a typeface that looks best and, let’s say, occupies not much space, will not necessarily be the right choice. Audience expectations and customer requirements should always be taken into account – a good start for many projects.

The main task of a typeface selection is to attract viewers. Objectives to be achieved through work must always be clearly defined and directed to the target audience. Do not forget about the age category and the interests of the readers.

Fonts cannot be bad or good, rather they are suitable and inappropriate. Don’t select any typeface until it becomes clear who will read the text and what you want to convey to the audience. Good luck and happy hunting for fonts!

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